Tag: "agents"

Download a copy of the latest survey of REALTORS by the Center for REALTOR Technology and you’re certain to be fascinated – startled, perhaps – at what’s happening on the Bat-belts of modern agents.

Peter Drucker said that the purpose of marketing is to make sales superfluous. That should come as welcome wisdom to the real estate industry that is comprised of so many reluctant salespeople.

Real estate is essentially a research industry: trouble is, most agents and brokers think the most important research is about houses, prices, square footage and such.

Develop an interview process with multiple phases to learn more about the candidate agent and get input from key stakeholders at your company.

Develop a targeted, behavioral style interview for meeting and assessing potential agent candidates for your company.

Brokers and managers learn to develop recruiting goals before interviewing candidates for their company.

Matthew Ferrara helps real estate professionals focus on how to manage change by keeping an eye on the consumer, not the competition or the past.

Learn how to react to a tough market with strategies and ideas for agents and brokers to find hidden opportunities.

Learn best practices for recruiting agents to your company using target performance and right-fit techniques.

Recruit the right candidates to your company using a profile of desirable characteristics, skills and performance goals.

Matthew Ferrara notes that most real estate agents know more about houses in their markets than the consumers - and what they want and need.