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Video of the Week

Welcome to Brainchain!


Introducing the redesigned Brainchain 2.0, your one stop for online real estate education! We've revamped and improved Real Estate Brainchain to make it easier to find great content and learn!
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  • It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. Guy Kawasaki, bestselling author, professional speaker and Entrepreneur, shares his presentation secrets.  While Guy Kawasaki is also in the venture capital business, this rule is applicable for any presentation to reach agreement or close a deal: such as a listing presentation. Ten is the optimal number of slides in a PowerPoint presentation because most people cannot absorb more than ten concepts in a presentation.  The ten topics that any good presentation should focus on are: [Continue Reading...]



  • Today I came across this great and very timely post on Agent Genius by Realtor Anna Altic. She posed the question, Is there such a thing as "over greening"? What I found most telling was the difference between what the builders thought qualified a home as green and what the consumers thought.
    We see this all the time in real estate. Our way of communicating and doing business can sometimes be completely different from the consumers. To help get us all on the same page, we need to spend a little time listening to what...

    [Continue Reading...]



  • According to an eMarketer report published yesterday, between Twitter, Facebook, and MySpace users, Facebook users are most likely to return to the site with an increasing frequency over time. This really emphasizes the power of the network effect.
    To learn how to use Facebook effectively in your business, visit the Social Networking channel for great video lessons like this!! [Continue Reading...]



  • Matthew Ferrara, Real Estate Consultant and National Instructor provides some simple strategies for prospecting.  Matthew suggests it’s time for brokers and agents to grow their business with his simple Formula of Fives. [Continue Reading...]



  • According to the NAR 2009 Profile of Home Buyers and Sellers, both buyers and sellers believe the most important factors when selecting an agent are Honest/Trustworthiness and Reputation. In the era of Web 2.o and all that it has to offer, you need to be careful as a real estate professional, social media enthusiast, blogger and Internet user. [Continue Reading...]